Beringia Fall/Winter 24/25
M/W Freeride shell system, unisex down line, M/W backcountry touring shell system, merino base layers, regenerated wool lifestyle wear, and accompanying accessories/logo wear. Critical hurdles included new PFAS regulations, fabric redesigns, and a tight timeline. Using customer feedback and athlete summits to build a unique system for mountain professionals.
No frills simplicity and reliability with a heavy focus on materials.
