Beringia Fall/Winter 24/25
M/W Freeride shell system, unisex down line, M/W backcountry touring shell system, merino base layers, regenerated wool lifestyle wear, and accompanying accessories/logo wear. Critical hurdles included new PFAS regulations, fabric redesigns, and a tight timeline. Tasks included rectifying identified problems using customer feedback and athlete summits, building a system that stands out in a saturated market, and creating remarkable garments that appear just as at home on the summit of Denali as they are walking your dog in downtown Bozeman.
